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FEDERAL REGISTER, Wednesday, August 28, 1940
merce is defined in the Federal Trade Commission Act, do forthwith cease and desist from:
a Using the term Air Condition ing or Air Conditioning the Human Body, or any other term of similar import, to designate or describe its said soap, or otherwise representing that said soap possesses air-conditioning properties or qualities;
b Representing that said soap re duces body temperature or reduces hu midity or eliminates p e r s p i r a t i o n objections;
c Representing that the human body breathes through the pores of the skin.
It is further ordered, That the re spondent shall within sixty days after service upon it of this order, file with the Commission a report in writing setting forth in detail the manner and form in which it has complied with this order.
By the Commission.
seal O tis B. J ohnson , Secretary.
F. R. Doc. 40-3584; Filed, August 27, 1940;
11:33 a. m.
Docket No. 4165
I n the M atter of L. H offman
3.6 a 10.5 Advertising falsely or misleadinglyBusiness status, advan tages or connections of advertiserHis tory. Representing, in connection with offer, etc., in commerce, of desk pads and other office accessories, that respondents business was established in the year 1888, or at any other date prior to the time that such business was in fact estab lished, prohibited. Sec. 5, 38 Stat. 719, as amended by sec. 3, 52 Stat. 112;
15 U.S.C., Supp. IV, sec. 45b Cease and desist order, L. Hoffman, Docket 4165, August 20, 1940
3.6 c Advertising falsely or mis leadinglyComposition of goods. Using, in connection with offer, etc., in com merce, of desk pads and other office ac cessories, the terms Flexhide Calf Fin ish Leather, Genuine Top Grain Leather, and Top Grain Furniture Leather, or any other terms of similar import and meaning, to designate, de scribe or refer to desk pads made from the inner split of leather, or using, in said connection, aforesaid or other terms, as above set forth, to designate, describe or refer to desk pads made in whole or in part from the outer split of leather without revealing that split leather has been used in the manufacture of such desk pads; or representing, through the use of the words Flexhide, Top Grain, Leather, or any other word or words of similar import and meaning, alone or in conjunction with, other
words, or in any other manner, that desk pads manufactured in whole or in part from the under layer or flesh side of hides, known as split leather, are made from the outside or surface layer of the hide; prohibited. Sec. 5, 38 Stat.
719, as amended by sec. 3, 52 Stat. 112;
15 U.S.C., Supp. IV, sec. 45b Cease and desist order, L. Hoffman, Docket 4165, August 20, 1940
3.6 c Advertising falsely or mis leadinglyComposition of goods. Using, in connection with offer, etc., in com merce, of desk pads and other office ac cessories, the phrase Grecian Gold Tooled Border or Genuine Gold Tooled Border, or any other phrase containing the word gold, or the word gold alone, to designate, describe or refer to borders of desk pads, which borders are not in fact manufactured from gold leaf, prohibited. Sec. 5, 38 Stat. 719, as amended by sec. 3, 52 Stat. 112; 15
U.S.C., Supp. IV, sec. 45b Cease and desist order, L. Hoffman, Docket 4165, August 20, 1940
3.6 u Advertising falsely or mis leadinglyQuality: 3.6 y5 Advertis ing falsely or misleadinglySample, offer or order conformance: 3.6 gg Adver tising falsely or misleadinglyValue:
3.72 mlO Offering deceptive induce ments to purchaseSample, offer or order conformance. Using, in connec tion with offer, etc., in commerce, of desk pads and other office accessories, pictorial representations of desk pads not offered for sale and sold by respondent as representative of the desk pads offered for sale and sold by respondent; or rep resenting, through the use of statements, pictures, or otherwise, that respondents desk pads or other office accessories are of a grade, quality and value greater than that which actually exists; pro hibited. Sec. 5, 38 Stat. 719, as amended by sec. 3, 52 Stat. 112; 15 U.S.C., Supp.
IV, sec. 45b Cease and desist order, L. Hoffman, Docket 4165, August 20, 1940
ORDER TO CEASE AND DESIST

3197

a g e n t s and employees, directly or through any corporate or other device, in connection with the offering for sale, sale and distribution of desk pads and other office accessories in commerce, as com merce is defined in the Federal Trade Commission Act, do forthwith cease and desist from:
1 Representing that respondents business was established in the year 1888, or at any other date prior to the time that such business was in fact estab lished;
2 Using the terms Flexhide Calf Finish Leather, Genuine Top Grain Leather, and Top Grain Furniture Leather, or any other terms of similar import and meaning to designate, de scribe or refer to desk pads made from the inner split of leather;
3 Using the terms Flexhide Calf Finish Leather, Genuine Top Grain Leather, and Top Grain Furniture Leather, or any other terms of similar import and meaning to designate, de scribe or refer to desk pads made in whole or in part from the outer split of leather without revealing that split leather has been used in the manufacture of such desk pads;
4 Representing, through the use of the words Flexhide, Top Grain, Leather, or any other word or words of similar import and meaning, alone or in conjunction with other words, or in any other manner, that desk pads manu factured in whole or in part from the under layer or flesh side of hides, known as split leather, are made from the out side or surface layer of the hide;
5 Using the phrase Grecian Gold Tooled Border or Genuine Gold Tooled Border, or any other phrase containing the word gold, or the word gold alone, to designate, describe or refer to borders of desk pads, which borders are not in fact manufactured from gold leaf;
6 Using pictorial representations of desk pads not offered for sale and sold by respondent as representative of the desk pads offered for sale and sold by respondent;
7 Representing, through the use of statements, pictures, or otherwise, that respondents desk pads or other office accessories are of a grade, quality and value greater than that which actually exists.
It is further ordered, That the re spondent shall, within sixty 60 days after service upon him of this order, file with the Commission a report in writing, setting forth in detail the manner and form in which he has complied with this order.
By the Commission.

At a regular session of the Federal Trade Commission, held at its office in the City of Washington, D. C., on the 20th day of August, A. D. 1940.
This proceeding having been heard by the Federal Trade Commission upon the complaint of the Commission and the answer of respondent, in which an swer respondent admits all the material allegations of fact set forth in said com plaint, and states that he waives all intervening procedure and further hear ing as to said facts, and the Commission having made its findings as to the facts and conclusion that said respondent has seal Otis B. J ohnson , violated the provisions of the Federal Secretary, Trade Commission Act;
It is ordered, That the respondent, F. R. Doc. 40-3585; . Filed, August 27, 1940;
L o u i s Hoffman, his representatives, 11:33 a. m.