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3660

FEDERAL REGISTER, Friday, August 18, 1939

use or promote the use of any unfair Using misleading nameVendorCon such offer are clearly and unequivocally nections and arrangements with others: stated, in equal conspicuousness and in trade practice specified in these rules.
3.96 b 2 Using misleading name immediate connection or conjunction VendorIdentity. Representing, in con with said offer, and there is no deception Group II
Compliance with the trade practice nection with offer, etc., in commerce, of as to the price, quality, character or any other feature of such silverware or other provisions embraced in these Group II silverware, earthenware, chinaware, merchandise or as to the services or other rules is considered to be conducive to radios or sales promotional plans, includ actions to be performed or the price to sound business methods and is to be en ing premium certificates, coupon cards be paid in connection with obtaining couraged and promoted individually or or other and similar devices redeemable silverware or other merchandise, through voluntary cooperation exercised in silverware, earthenware, chinaware or such prohibited. Sec. 5, 38 Stat. 719, as other merchandise, and on the part of in accordance with existing law. Nonamended by Sec. 3, 52 Stat. 112; 15
observance of such rules does not, per se, respondent individuals, trading as Atlas U. S. C., Supp. IV, sec. 45b Cease and constitute violation of law. Where, how Globe China Company, Advertising De desist order, William C. Steffy, et a
ever, the practice of not complying with partment, Rogers Silverware Distribu Docket 3238, August 2, 19391
any such Group II rules is followed in tors, Bordeaux China Company, or China 3.69 a 10a Misrepresenting one such manner as to result in unfair Sales Syndicate, or other name or names, methods of competition, or unfair or de or trading through corporations Security self and goodsBusiness status, advan ceptive acts or practices, corrective pro Silverware Distributors, Inc., United tages or connectionsOperations as spe ceedings may be instituted by the Com States Sales Corporation, or other corpo cial or other advertising: 3.69 lO
mission as in the case of a violation of rations, and respondents representa Misrepresenting oneself and goodsPro tives, etc., through the use of the term motional sales plans. Representing, in Group I rules.
Rule A. In the interest of the public Rogers Silverware, either alone or in connection with offer, etc., in commerce, and of itself, the industry urges all mem connection with any other term or terms of silverware, earthenware, chinaware, bers of the industry to adhere to the in a corporate or trade name, or in any radios or sales promotional plans, in practice of not opening their sales offices other manner, that respondents have an cluding premium certificates, coupon on Saturdays and Sundays for the trans interest in, form a part of, or have any cards or other and similar devices re connection with, the manufacturers of deemable in silverware, earthenware, action of business.
R ule B. Lawful contracts are business Simon L. and George H. Rogers Silver chinaware, or other merchandise, and on obligations which should be performed ware, or representing in any manner that the part of respondent individuals, trad in letter and in spirit. The repudiation respondents have an interest in, form a ing as Atlas Globe China Company, Ad of contracts by sellers on a rising mar part of, or have any connection with, the vertising Department, Rogers Silverware ket or by buyers on a declining market International Silverware Company, the Distributors, Bordeaux China Company, Atlas Globe China Company, or any other or China Sales Syndicate, or other name is condemned by the industry.
Rule C. When goods are sold by speci manufacturer or manufacturers of silver or names, or trading through corpora fications or construction, in order that ware,- chinaware or earthenware, pro tions Security Silverware Distributors, accurate information regarding the type hibited. Sec. 5, 38 Stat. 719, as amended Inc., United States Sales Corporation, or of goods sold or offered for sale may be by Sec. 3, 52 Stat. 112; 15 U.S.C., Supp. other corporations, and respondents rep known to purchasers, the industry ap IV, sec 45b Cease and desist order, resentatives, etc., that respondents are proves the practice of placing on the William C. Steffy, et al., Docket 3238, conducting any special campaign or ad vertising campaign to introduce, adver confirmation of order and on the invoice August 2, 19391
3.69 b 16b Misrepresenting one tise or sell any article or articles of mer the gray construction, i. e., gray width count and weight, in the case where the self and goodsGoodsTerms and con chandise on behalf of a manufacturer or goods sold are to be delivered in the ditions: 3.69 clO
Misrepresenting manufacturers of silverware, earthen gray; and in the case where the goods oneself and goodsPromotional sales ware or chinaware, or any other manu sold are to be delivered in the finished plans: 3.72 n l Offering deceptive facturer or concern, unless such a cam state, the industry approves the practice inducements to purchaseTerms and paign is in fact being conducted at the of placing on the confirmation of order conditions. Representing, in connection instance of, and on behalf of, such manu and invoice the finished construction with offer, etc., in commerce, of silver facturer or concern, prohibited. Sec. 5, i. e., the width, count and weight in such ware, earthenware, chinaware, radios or 38 Stat. 719, as amended by Sec. 3, 52
finished state. The omission from the sales promotional plans, including pre Stat. 112; 15 U.S.C., Supp. IV, sec. 45b confirmation of order or invoice of any mium certificates, coupon cards or other Cease and desist order, William C.
such information required by this rule and similar devices redeemable in silver Steffy, et al., Dockét 3238, August 2,19391
is condemned by the industry.
3.69 a .1 Misrepresenting one ware, earthenware, chinaware or other Promulgated and issued by the Federal merchandise, and on the part of respond self and goodsBusiness status, advan Trade Commission as of August 18, 1939 ent individuals, trading as Atlas Globe tages or connectionsBusiness methods.
China Company, Advertising Departr 3.69 clO Misrepresenting oneself seal O tis B. J ohnson , ment, Rogers Silverware Distributors, and goodsPromotional sales plans:
Secretary.
Bordeaux China Company, or China 3.72 nl Offering deceptive induce F. R. Doc. 39-3030; Filed, August 16, 1939 Sales Syndicate, or other name or names ments to purchaseTerms and condi 4:10 p. m.
or trading through corporations Security tions. Representing, in connection with Silverware Distributors, Inc., United offer, etc., in commerce, of silverware, States Sales Corporation, or other cor earthenware, chinaware, radios or sales porations, and respondents representa promotional plans, including premium Docket No. 3238
tives, etc., through the use of the term certificates, coupon cards or other and I n the M atter of W illiam C. S teffy Rogers Silverware, either alone or in similar devices redeemable in silverware, et AL.
connection with any other term or terms earthenware, chinaware or other mer 3.69 a 3a Misrepresenting oneself or in any other manner, that premium chandise, and on the part of respondent trading as Atlas Globe China and goodsBusiness status, advantages certificates, cards, coupons or other and individuals, Company, Advertising Department,.
or connectionsConnections and ar sim ilar devices can be redeemed in silver Rogers Silverware Distributors, Bor rangements with others: 3.69 a ware manufactured by the manufactur deaux China Company, or China Sales 7.1a Misrepresenting oneself and ers of Simon L. and George H. Rogers Syndicate, or other name or names, or goodsBusiness status, advantages or Silverware, or can be redeemed in any trading through corporations Security connectionsidentity: 3.69 c 10 Mis other silverware or other merchandise, Silverware Distributors, Inc., United representing oneself and goodsPromo unless and until such are the facts and States Salés Corporation, or other cortional sales plans: 3.96 b 1.0a unless all the terms and conditions of