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Federal Register / Vol. 86, No. 43 / Monday, March 8, 2021 / Notices
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TABLE 1MOTORCYCLE SURVEY SEGMENTSContinued Segment
Type
Sex
Age
Bike
Target group
Survey focus
3

Female

18 or older

Any type

4

Nonowner rider i.e., passenger.
Solo Rider

Male

40 or older

Any type

Passenger of rider who is impaired or speeds, lack of PPE.
Returning rider

5

Solo Rider

Male

29 or younger
Sport

Regularly speeds in traffic
Impaired driving, female empowerment to make their own decisions.
Risk assessment i.e., engine cylinder volume, exposure, retraining.
Risk assessment i.e., variable speed, PPE.

The purpose of this effort is to study these five segments of the motorcycle rider/passenger population to better understand each segments unique safety challenges and risks and, ultimately, provide reliable information for NHTSAs development of a longrange intervention program. At a minimum, the envisioned long-range intervention program would include relevant messaging based on survey focus messaging meant to reduce risks such as riding while impaired, speeding, lack of personal protective equipment and helmet use, lack of training, and unfamiliar motorcycle dynamics. For female passengers, messaging may involve empowerment to make their own decisions and encouragement to not get on a motorcycle with a rider who is impaired or undertakes risky behaviors.
Additional risk factors may be described and addressed as a result of the research. The empirical results from this study are intended to promote datadriven decision-making regarding messaging and other safety program activities targeting the five motorcycle rider/passenger segments.
Information from riders will be collected from five States: California, Florida, Maryland, North Carolina, and Washington. NHTSA proposes to collect information from approximately 1,000
riders in each of the four rider-based segments total of 4,000 respondents. In order to reach this sample size, NHTSA
intends to distribute the surveys to up to 10,000 people per segment.
Information will be collected for up to two segments per State, but no person will receive more than one survey.
Information for the female-passenger segment will be collected during a yetto-be-determined large motorcycle event, such as the Sturgis Motorcycle Rally in South Dakota or Bike Week in Daytona, Florida.
NHTSA will conduct a pilot of each survey with nine 9 representatives of each rider segment prior to conducting the actual survey. The pilot will be conducted in the same manner as the actual survey, with the same States
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participating. The pilot for the female passenger survey will be conducted at a smaller-scale motorcycle event.
Participants for the web-based survey will first receive a letter inviting them to complete the survey. Participants will receive a letter via the United States Postal Service USPS because DMV
records are unlikely to have email addresses for everyone. The paper invitation will direct participants to a website to fill out the survey. The invitation will include the link to the survey participants would have to type this into their browser, a QR code that the participant can scan to get to the online survey, and a PIN unique to each participant that they must enter when they go to the online survey. To reduce the handling of personally identifiable information PII, each State DMV or licensing agency will handle the mailing of the survey invitation letter to motorcycle owners based on motorcycle registrations, age, citations related to the particular segment i.e., driving while impaired, speeding, or failure to wear a helmet, and gender specific to each segment. NHTSA will provide a memorandum of understanding with each State agency that will describe the process for distributing the survey information and the sharing of data.
NHTSA has funding available to compensate each State for this effort.
For the female passenger intercept surveys, researchers will attend the selected event and ask female attendees if they would be willing to complete a survey for which they will be compensated. All surveys will be completed on a one-on-one basis with each respondent, with respondents entering their data in the survey via electronic device.
The surveys will begin with a set of screening questions to ensure the respondent fits within the corresponding segment being studied and will exclude participants who do not fit into the segment. All people who receive an invitation to the survey will receive a $1 noncontingent incentive, and those who complete the survey will receive a $25 gift card. At the end of the
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survey, the participant will receive a link to receive a TANGO Card,1 which allows for electronic or hard-copy delivery, never expires, and has no fees associated with purchase or use.
Participants can choose to select their digital gift cards from a catalog of retailers such as Walmart, Amazon, Starbucks, Target, restaurants, etc.
Incentives can also be turned over to charitable organizations if desired by the participant.
Following the screening questions, the respondents will be given approximately 4060 questions specific to the surveys associated segment. The questions will be a combination of multiple choice, fill in the blank, and Likert scale a five-point scale that is used to allow the respondent to express how much they agree or disagree with a particular statement, and may include responding to sounds and/or images.
The survey website will be developed to be Section 508 compliant. The survey will be hosted in a secure environment and will not collect any PII. Each respondent will enter his or her unique identifier, which will be used to ensure each respondent only responds once and will also enable the data to be tied to specific driver information such as impaired driving arrests, crashes, or failure to wear a helmet, where such data may be obtained.
This collection is solely reporting, and there are no record-keeping costs to the respondents. NHTSA will use the information to produce a technical report that presents the results of the study. The technical report will provide aggregate summary statistics and tables as well as the results of statistical analysis of the information, but it will not include any personal information.
The technical report will be shared with State highway safety offices, motorcycle safety advocacy groups and organizations, local governments, and those who develop traffic safety communications that aim to reduce motorcycle-related crashes. The total estimated burden for recruiting 1 https www.tangocard.com/.

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