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FEDERAL
VOLUME 4

4.,
REGISTER
1934

y
NUMBER 55

,
Washington, Wednesday March 22,. 1939
Rules, Regulations, Orders TITLE 16COMMERCIAL PRACTICES
FEDERAL TRADE COMMISSION
Docket No. 2908
In
the
M atter of N a tio na l P u b l ic it y B ureau , I n c ., etc ., et a l .

S ec . 3.69 a 3a Misrepresenting oneself and goods Business status, ad vantages or connections Connections and arrangements with other business:
S ec . 3.69 clO Misrepresenting oneself and goods Promotional sales plans:
S ec. 3.96 b 1.0a Using misleading name Vendor Connections and ar rangements with other business: S ec .
3.96 b 2 Using misleading name VendorIdentity. Representing, in con nection with offer, etc., in commerce, of silverware or sales promotional plans in cluding premium certificates, gift cards or coupons redeemable in silverware or other articles of merchandise, by use of words Rogers Silverware" in a corpo rate or trade name, or by statements or representations in advertising or in any other way that the respondent has an in terest in, forms a part of, or has any con nection with the manufacturer of W il liam A. Rogers Silverware, prohibited, subject to provision that such order shall not be construed to in any way prohibit respondent from dealing in William A.
Rogers Silverware or other products.
Sec. 5, 38 Stat. 719, as amended by Sec.
3, 52 Stat. 112; 15 U. S. C., Supp. IV, sec.
45b Cease and desist order, National Publicity Bureau, Inc., etc., et al., Docket 2908, March 1, 19391
S ec . 3.69 b 16a Misrepresenting oneself and goods Goods Terms and conditions: S ec. 3.69 clO Misrepresent ing oneself and goodsPromotional sales plans: S ec. 3.72 n l Offering deceptive inducements to purchase Terms and conditions. Representing, in connection with offer, etc., in commerce, of silver ware or sales promotional plans includ ing premium certificates, gift or coupons redeemable in silverware or other articles of merchandise, that premium certifi
cates, gift cards or other similar devices can be redeemed in silverware or other merchandise unless and until all the terms and conditions of such offer are clearly and unequivocally stated in equal conspicuousness and in immediate con nection or conjunction with such offer and there is no deception as to the serv ices or other actions to be performed or the price to be paid in connection with obtaining such silverware or other ar ticles of merchandise, prohibited. Sec.
5, 38 Stat. 719, as amended by Sec. 3, 52 Stat. 112; 15 U. S. C., Supp. IV, sec.
45b Cease and desist order, National Publicity Bureau, Inc., etc., et al., Docket 2908, March 1, 1939
S ec . 3.69 b 4 Misrepresenting one self and goods Goods Free goods:
S ec . 3.69 b 15 Misrepresenting one self and goods Goods Refunds: S ec .
3.69 b 16a Misrepresenting oneself and goods Goods Terms and condi tions: S ec . 3.69 clO Misrepresenting oneself and goods----- Promotional sales plans: S ec . 3.72 e Offering deceptive inducements to purchase Free goods:
S ec . 3.72 n l Offering deceptive induce ments to purchase Terms and condi tions. Representing in connection with offer, etc., in commerce, of silverware, or sales promotional plans including premi um certificates, gift cards or coupons re deemable in silverware, or other articles of merchandise, that the respondent will give a set of silverware or other mer chandise free or will refund the sum of $4.50 or any other sum to the purchaser of said premium certificates, gift cards, coupons or other and similar devices on the redemption of a specified number of cards, etc., unless such refund is actually made or such merchandise is given free, and unless, if there are any conditions connected with such refund or gift of silverware, such conditions are clearly and unequivocally stated in equal con spicuousness and in immediate connec tion or conjunction with such offer of free merchandise or refund in such a manner that there is no deception as to the terms of such conditions, prohibited.
Sec. 5, 38 Stat. 719, as amended by Sec.
3, 52 Stat. 112; 15 U. S. C., Supp. IV, sec.

CONTENTS
RULES, REGULATIONS, ORDERS
T itle 16 C om m ercial P ractices :

Federal Trade Commission:
Cease and desist orders:
"Conrad, Cyril J____________
J3ducators Association, Inc., et al__________________
-National Publicity Bureau, Inc., et al______________
- Star Tobacco Co., etc______
--Wonder Wood-Tex Co_____
T it l e 23 H i g h w a y s :
Bureau of Public Roads:
FadÉral Highway Act Regulations amended__________
T itle 30 M iner al R esources :
National Bituminous Coal Com mission ;
Coordination of:
-Marketing rules and regulat io n s ----------------------Minimum prices______ :____
fice classification proposals, e t c --------------------------T it l e 36 P arks and F o rests :
National Park Service:
Sw ift-C reek Recreational "D em onstration Area, sub sidiary regulations______
T it l e 42 P u b l ic H e alth and E d u

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c a t io n :

Public Health Service:
Bacteriological examination of importations of shav ing brushes______________
T it l e 49 T ransportatio n and
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R ailro ads :

Interstate Commerce Commis sion:
A. Johnson, et al. v. Atchison, ----Topeka & Santa Fe Railway Co., et al__________

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NOTICES
Department of the Interior:
National Bituminous Coal Com mission:
Odordination of minimum prices, etc., action by dis trict boards______________
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