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Friday , October 9,1959

FEDERAL REGISTER

CODIFICATION GUIDE Con.
32 CFR Continued 13 _____
14 ___________________________
15 ___________________ S____ - __
823______________

8224
8225
8225
8225

33 CFR
207__________________ ____ ____

8226

45 CFR
102____________________________ 8228

50 CFR
31_________ H._________________ 8211
all other customers competing in fact in the distribution of such products.
By Decision of the Commission, etc., report of compliance was required as follows:
It is ordered, That the respondent herein shall, within sixty 60 days after service upon it of this order, file with the Commission a report in writing set ting forth in detail the manner and form in which it has complied with the order to cease and desist.
Issued: August 27, 1959.
By the Commission.
sea l

J o h n R . H e im ,
Acting Secretary.
F.R. Doc. 59-8491; Filed, O ct. 8, 1959;
8:46 a m .

D ocket 7329 c.o.

PART 13 DIGEST OF CEASE AND
DESIST ORDERS
Continental Manufacturing Corp.
et al.
SubpartAdvertising falsely or mis leadingly: 13.15 Business status, ad vantages, or connections: Location;
plant and equipment; producer status of dealer or seller: Manufacturer ; 13.70
Fictitious or misleading guarantees;
13.170 Qualities or properties of prod uct or service. SubpartFurnishing means and instrumentalities of misrep resentation or deception: 13.1055 Fur nishing means and instrumentalities of misrepresentation or déception.
Sec. 6, 38 S ta t. 721; 15 U.S.C. 46. In te rp re t or apply sec. 5, 38 S ta t. 719, as am ended; 15
U.S.C. 45 Cease a n d d e sist order, C on tin e n ta l M a n u fac tu rin g C orporation e t al., Culver City, Calif., D ocket 7329, A ugust 28, 1959

In the Matter of Continental Manufac turing Corporation, a Corporation, and Frank. E. Williams, and Ralph G.
Shroyer, Individually and as Officers of Said Corporation This proceeding was heard by a hear ing examiner on the complaint of the Commission charging distributors of Life Time batteries in Culver City, Calif., with representing falselyin ad vertising in magazines, folders, etc., of nation-wide circulation and in adver tising material furnished their dealers that their said batteries were self-charg ing; carried a bonded six-year guarantee and a money-back guarantee unlimited
8203

as to time and were guaranteed for 50,000 miles of use; and that they manu factured the batteries and owned fac tories in Chicago, Scranton and Reading, Pa., and Des Moines, Iowa.
On the basis of a consent agreement, the hearing examiner made his initial decision and order to cease and desist which became on August 28 the decision of the Commission.
The order to cease and desist is as follows:
I t is ordered, That respondents Con tinental Manufacturing Corporation, a corporation, and its officers and Prank E. Williams, individually and as an offi cer of said corporate respondent, and respondents agents, representatives and employees, directly or through any cor porate or other device, in connection with the offering for sale, sale or dis tribution, in commerce, of their electric storage battery, spark plug and oil filter known as Life Time battery; Life Time sparkplug and Life Time oil filter, or any other battery, spark plug or oil filter of the same or substantially the same composition or type, or pos sessing substantially similar properties, functions or characteristics, whether sold under the same or any other name, or in connection with the sale of any other product in commerce, as com merce is defined in the Federal Trade Commission Act, do forthwith cease and desist from representing, directly or by implication:
a That their battery is self charg ing;
b That any product is guaranteed in any respect unless the terms and conditions of the guarantee are clearly and conspicuously disclosed in connec tion therewith, and unless respondents in fact comply with the represented guarantee;
c That they manufacture all of the products sold by them; or that they manufacture any of such products, which in fact they purchase from the manufacturer thereof;
d That they own or maintain an office, factory, or warehouse in any city other than that in which an office, fac tory, or warehouse is in fact maintained, occupied, and used by respondents.
I t is further ordered, That the com plaint herein be dismissed as to respond ent Ralph G. Shroyer.
By Decision of the Commission, etc., report of compliance was required as follows:
It is ordered, That respondents Con tinental Manufacturing Corporation, a corporation, and Prank E. Williams, in dividually and as an officer of said cor poration, shall, within sixty 60 days after service upon them of this order, file with the Commission a report in writing, setting forth in detail the man ner and form in which they have com plied with the order to cease and desist.
Issued: August 28,1959.
By the Commission.
sea l

J

ohn
R . H e im T

Acting Secretary.
F.R. Doc.

59-8492; Filed, O ct. 8, 8:46 a.m .

1950;

D ocket 7258

PART 13 DIGEST OF CEASE AND
DESIST ORDERS
Stevens Furs, Inc., et al.
SubpartInvoicing products falsely:
13.1108 Invoicing products falsely: Pur Products Labeling Act. SubpartMis branding or mislabeling: 13.1212 For mal regulatory and statutory require ments: Pur Products Labeling Act.
SubpartNeglecting, unfairly or decep tively, to make material disclosure:
13.1845 Composition: Pur Products Labeling Act; 13.1852 Formal regula tory and statutory requirements: Pur Products Labeling Act; 13.1865 Manu facture or preparation: Pur Products Labeling Act.
Sec. 6, 38 S ta t. 721; 15 U.S.C. 46. In te rp re t o r apply sec. 5, 38 S ta t. 719, as am ended; sec.
8, 65 S ta t. 179; 15 U.S.C. 45, 69f Cease a n d d e sist order, S tevens F urs, Inp., e t al., New York, N.Y., D ocket 7258, A ugust 27, 1959

In the M atter of Stevens Furs, Inc., a Corporation, and Harry Silverman and Edward Jenkins, Individually and as Officers of Said Corporation This proceeding was heard by a hear ing xaminer on the complaint of the Commission charging a New York City furrier with violating the Pur Products Labeling Act by failing to comply with the labeling and invoicing requirements.
After the usual trial of the issues, the hearing examiner made his initial deci sion and order to cease and desist which, after modification by the. Commission, was on August 27 adopted as the decision of the Commission.
The order to cease and desist, as thus modified, is as follows:
It is ordered, That Stevens Purs, Inc., a corporation, and Harry Silverman and Edward Jenkins, individually and as officers of said .corporation, and their representatives, agents and employees, directly or through any corporate or other device, in connection with the introduction into commerce, or the sale, advertising, offering for sale, transporta tion or distribution of fur products in commerce, or in connection with the sale, advertising, offering for sale, transporta tion or distribution of fur products which have been made in whole or in part of fur which has been shipped and received in commerce, as commerce, fur and fur product are defined in the Pur Products Labeling Act, do forthwith cease and desist from:
A. Misbranding fur products by:
1. Failing to affix labls thereto show ing in words and figures plainly legible all of the information required to be dis closed by each of the subsections of sec tion 42 of the Pur Products Labeling Act;
2. Failing to affix labels thereto show ing the item numbers or marks assigned to such fur products;
3. Setting forth on labels affixed thereto information required under sec tion 42 of the Pur Products Labeling Act and the rules and regulations there under which is mingled with nonrequired information;
4. Setting forth oh labels affixed thereto information required under sec-