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VOLUME 15
4

Washington, Wednesday, June 28, 1950

TITLE 16 COMMERCIAL
PRACTICES
Chapter I Federal Trade Commission D ocket 5465

Part 3Digest of Cease and Desist Orders REXALL DRUG CO. ET AL.

SubpartAdvertising falsely or mis leadingly: 3.155 PricesExaggerated as regular and customary; terms and con ditions. SubpartOffering unfair, im
proper and deceptive inducements to purchase or deal: 3.2080 Terms and conditions. In connection with the of fering for sale, sale or distribution of drug products or any other articles of merchandise in commerce, representing through the use of the term One-Cent Sale, or words of similar import, or otherwise, that two units of respondents merchandise may be purchased for the price of one unit plus one cent, when the price of one unit of said merchandise used in said representations is in excess of the price at which one unit of said merchandise is customarily and usually sold in the respective stores to which the representations relate; or representing in any manner that the customary or usual price of respondents merchandise at retail stores to which the representa tions relate is in excess of the price at which the merchandise is by the respec tive stores customarily offered for sale and sold in the normal course of busi ness; prohibited.
Sec. 6, 38 S ta t. 722; 15 U. S. C. 46. In terp ret or apply sec. 5, 38 S ta t. 719, as am ended; 15
U. S. C. 45 Cease an d d esist order, R exall Drug Com pany et al., D ock et 5465, April 6, 1950

In the Matter of Rexall Drug Company, a Corporation Formerly Known as United-Rexall Drug Company and as United Drug Company ; Liggett Drug Company, Inc., a Corporation; and The Owl Drug Company, a Corporation Named in the Complaint as Owl Drug Company This proceeding having been heard by the Federal Trade Commission upon the complaint of the Commission, the joint answer of respondents, and upon a stipu lation as to the facts entered into be tween respondents and counsel support ing the complaint which provides, among
other things, that the Commission may proceed upon said statement of facts to make its report stating its findings as to the facts including inferences which it may draw from said stipulated facts and its conclusion based thereon and enter its order disposing of the proceed ing without the presentation of argument or the filing of briefs, and which waives the filing of a recommended decision by the trial examiner; and the Commis sion having made its findings as to the facts and its conclusion that the re spondents Rexall Drug Company and The Owl Drug Company have violated the provisions of the Federal Trade Com mission Act:
It is ordered, That respondents Rexall Drug Company, a corporation, and The Owl Drug Company, a corporation, and their respective officers, agents, repre sentatives and employees, directly or through any corporate or other device, in connection with the offering for sale, sale or distribution of drug products or any other articles of merchandise in commerce, as commerce is defined in the Federal Trade Commission Act, do forthwith cease and desist from:
Representing through the use of the term One-Cent Sale, or words of simi lar import, or otherwise, that two units of respondents merchandise may be pur chased for the price of one unit plus one cent, when the price of one unit of said merchandise used in said representa tions is in excess of the price at which one unit of said merchandise is custo marily and usually sold in the respective stores to which the representations re late; or representing in any manner that that the customary or usual price of respondents merchandise at retail stores to which the representations re late is in excess of the price at which the merchandise is by the respective stores customarily offered for sale and sold in the normal course of business.
It is further ordered, That the charges of the complaint relating to the ad vertising representations made by the respondent Liggett Drug Company in connection with the One-Cent Sales conducted by said respondent be, and the same hereby are, dismissed.
It is further ordered, That the charges of the complaint relating to certain of the representations used by respondents in the advertising of so-called FactoryC on tin u ed o n n ex t page
CONTENTS
Agriculture Department See Production and Marketing Administration ; Rural Electrifi cation Administration.
Alien Property, Office of Notices :
Vesting orders, etc.:
Société de Prospection Elec trique Procédés Schlumberger___________ _____
Von Heydebreck, Eva______ f Displaced Persons Commission Rules and regulations:
Revision of regulations; correc tion______ ______________
Federal Communications Com mission Notices :
Hearings, etc.:
C o a s t a l Broadcasting Co.
WHIT and Common wealth Broadcasting Corp.
WELS__________

Gulf Beaches Broadcasting Co. Inc__________________
International Bank for Re construction and Develop ment et al_______________
Johnston Broadcasting Co.
and Pilot Broadcasting Corp. W TNB__________
News Journal Corp. WNBD
and R a l p h D. Epperson WPAQ_____ __________
Sevier Valley Broadcasting Co. KSVC_____________
V a l l e y Broadcasting Co.
KLOK and Charles E.
Salik KCBQ___________
West Texas Broadcasters, Inc.
and Tule Broadcasting Co_
Federal Power Commission Notices :
Hearings, etc.:
Cities of Ripley, Booneville, and Baldwyn, Miss----------Cities Service Gas Co_______
Commonwealth Natural Gas Corp___________________
Hope Natural Gas Co_______
Jersey Central Power & Light Co_____________________
Montana-Dakota Utilities Co_
Northwestern Illinois Gas &
Electric Co______________
Prince Georges Gas Corp 4127

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