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O N A U
i

I iTtrai t
FEDERAL
VOLUME 8

REGISTER
1934

AITED

NUMBER 95

,
Washington Friday, May 14, 1943
R e g u la tio n s
TITLE 16COMMERCIAL PRACTICES
Chapter IFederal Trade Commission Docket No. 4707

P art 3 D igest of C ease and D esist O rders parker - m crory manufacturing company
3.6 alO Advertising falsely or mis leadinglyComparative data or merits:
3.6 t Advertising falsely or mis leadinglyQualities or properties of product or service; 3.6 x Advertising falsely or misleadinglyResults. In con nection with offer, etc., in commerce, of respondents Parmak Electric Fencers, or any other similar device, representing, directly or indirectly, 1 that the use of a single wire with its electric fence controller will hold all livestock, inelud-
ing fence breakers; or that the use of its device is a positive, sure and certain method of confining livestock; 2 that the use of its said device cuts fencing costs to less than $10.00 per mile or re sults in a saving of 90%, or any other specific percentage of saving in excess of that ordinarily obtained; or that the cost of fencing through the use of said device and the savings resulting there from are other than is actually the fact;
3 that its said device will hold live stock as effectively as a steel or concrete enclosure; and 4 that the use of said device will hold or confine fence break ers without clearly and conspicuously disclosing that such fence breakers must first have received prior and proper training; prohibited. Sec. 5, 38 Stat.
719, as amended by sec. 3, 52 Stat. 112;
15 U.S.C., sec. 45b Cease and desist order, Parker-McCrory Manufacturing Company, Docket 4707, April 29,19431
At a regular session of the Federal Trade Commission, held at its office in the City of Washington, D. C., on the 29th day of April, A. D. 1943.
This proceeding having been heard by the Federal Trade Commission upon the complaint of the Commission, the answer
of respondent, and a stipulation as to the facts entered into by and between counsel for the respondent and Richard P. Whiteley, Assistant Chief Counsel, for the Federal Trade Commission, which provides, among other things, that with out further evidence or other in te rv e n in g procedure the Commission may issue and serve upon the respondent herein find ings as to the facts and conclusion based thereon and an order disposing of the proceeding, and the Commission having made its findings as to the facts and its conclusion that said respondent has vio lated the provisions of the Federal Trade Commission Act;
It is ordered, That the respondent, Parker-McCrory Manufacturing Com pany, a corporation, its officers, repre sentatives, agents and employees, di rectly or through any corporate or other device, in connection with the offering for sale, sale and distribution of its electric fence controller designated Parmak Elec tric Fencers, or any other device of sub stantially similar composition or possess ing substantially similar properties, in commerce, as commerce is defined in the Federal Trade Commission Act, do forthwith cease and desist from repre senting, directly or indirectly:
1. That the use of a single wire with its electric fence controller will hold all livestock, including fence breakers; or that use of its device is a positive, sure and certain method of confining live stock;
2. That the use of its said device cuts fencing costs to less than $10.00 per mite or results in a saving of 90%, or any other specific percentage of saving in ex cess of that ordinarily obtained;-or that the cost of fencing through the use of said device and the savings resulting therefrom are other than is actually the fact;
3. That its said device will hold live stock as effectively as a steel or concrete enclosure.
4. That the use of said device will hold or confine fence breakers without clearly Continued on next page
CONTENTS
REGULATIONS AND NOTICES
B itum inous C oal D iv isio n :
Page Hearings, etc.:
District Board 7__________ 6309
District Board 15_________ 6308
Farmers Elevator Service Co_ 6308
Farmers Union S t a t e Ex changp ___ ____ ? 6308
JZ Coal Co____________
6309
Ohio Edison Co_______ ;___ 6310
Sopinski, Joe and Walter___. 6309
Minimum price s c h e d u l e s amended:
District 11 3 documents__ 6204, 6205
District 12________________ 6206
District 20________________ 6206
, District 23________________ 6207
F ederal T rade C om m ission :

Hearings, etc.:
American Viscose Corp_____ 6311
National Committee for Edu cation, and Book-A-Week Club, Inc_____________ 6312
Nature Seed Co____________ 6312
Ulrici Medicine Co., Inc., and Trans-Pac Services, Inc_6311
Parker-McCrory Mfg. Co., cease and desist order_________ 6203
I ndian Affairs O f fic e :

Klukwan, Alaska; land reserva tion-----------------

6310

O ffice of C ivilian D efe n se :

United States Citizens Service Corps--------------------------

6305

O ffice of D efense T ransportation :

Becraft Motor Express, et al., coordinated operations in Indiana------------------------ 6312
O ffice of P rice Administration :

Adjustments, exceptions, etc.:
Browning Ferris Machinery Co.-------------------------Dallas Plumbing Co________
Davis and Thompson Co____
General Carbon Co________
McCIure-Harris Co________
Riddlesburg Coal and Iron Co-----------------Shaw Equipment Co_______
Chickory, roasted SR 14, Am.
168 -------------------------Continued on next page 6203

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