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FEDERAL
VOLUME 22

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NUMBER 11

Washington, Wednesday, January 16, 1957

TITLE 5 ADMINISTRATIVE
PERSONNEL
Chapter I Civil Service Commission Pari 6E xceptions P rom C om petitive S ervice DEPARTMENT OF THE INTERIOR

Effective upon publication in the F ed R egister, paragraph a 16 is added to 6.310 as set out below.
6.310 Department of the Interior a Office of the Secretary.
16 One Deputy Executive Director, Presidents Council on Youth Fitness.
eral
R. S. 1753, sec. 2, 22 Stat. 403; 5 U. S. C. 631, 633
U nited S tates C iv il S erv ice C o m m issio n , seal W m . C. H u l l ,
Executive Assistant.
P. R. Doc. 57-282; Piled, Jan. 15, 1957;
8:46 a. m.

TITLE 16 COMMERCIAL
PRACTICES
Chapter I Federal Trade Commission Docket 6197
Part 13D igest of C ease and D esist O rders THE BLANTON CO.

SubpartAdvertising falsely or mis leadingly: 13.30 Composition of goods:
Oleomargarine amendment to FTC Act.
Sec. 6, 38 Stat. 721; 15 TJ. S. 46. In terp rets or aPPlies sec. 5, 38 S tat. 7l9, as amended, c- 15, 64 Stat. 20-21; 15 U. S. C. 45, 55
Cease and desist order, The B lanton ComPanjr, St. Louis, Mo., Docket 6197, December 26,1956

The complaint in this matter charged a corporate manufacturer of Creamo jnargarine in St. Louis, Mo., with violat2 Oleomargarine Amendment to the Federal Trade Commission Act by disseminating advertisements in newspapers and periodicals, and by radio and television, which suggested, by use of the tro! "Creamo as part of a brand or a aame, and the words cream, weet fresh cream, etc., that said oleo margarine was a dairy product.

The hearing examiners dismissal of the complaint on the ground of insuffi cient evidence was remanded by the Commission on appeal, for further pro ceedings. Instead of presenting addi tional evidence, however, counsel for the parties agreed on a consent order, and on that basis the hearing examiner is sued his second initial decision, includ ing order to cease and desist, which was adopted by the Commission. Shortly thereafter, the Commission reconsidered and again remanded the m atter for fur ther proceedings which were had in due course.
Thereafter, the hearing examiner again submitted an initial decision, in cluding findings and order to cease and desist, which by order of December 26
was modified and, as so modified, adopted as the decision of the Commission.
The order to cease and desist is as follows:
It is ordered, That the respondent, The Blanton Company, a corporation, and its officers, agents, representatives and em ployees, directly or through any corpo rate or other device, in connection with the offering for sale, sale or distribution of oleomargarine do forthwith cease and desist from, directly or indirectly:
1. Disseminating or causing to be dis seminated, by means of the United States mails or by any means in commerce, as commerce is defined in the Federal Trade Commission Act, any advertise ment which contains any statement, word, grade designation, design, device, symbol, sound or any combination there of, which represents or suggests th at such oleomargarine or margarine is a dairy product: Provided, however, That noth ing contained in this order shall prevent the use in advertisements of a truthful, accurate, and full statement in any such advertisement of all the ingredients con tained in such product.
2. Disseminating or causing to be dis seminated, as described in Paragraph 1
of this order, any advertisement in which the word or words cream, sweet fresh cream, pure cream, cream-en riched, sweet light cream, milk or sweet fresh milk are used, except as a part of a truthful, accurate and full statement of all the ingredients conC ontinued on next page
CONTENTS
Agricultural Marketing Service
Page
Proposed rule making:
Tomatoes grown in lower Rio Grande Valley in Texas------

301

Agricultural Research Service
Proposed rule making:
Quarantine notices, domestic:
Missouri, North Carolina, Tennessee; Yellow Dwarf disease of soybeans--------North Carolina, South Caro lina; dangerous disease of corn_____ ______________

319
319

Agriculture Department
See Agricultural Marketing Serv ice ; Agricultural R e s e a r c h Service; Commodity Stabiliza tion Service; Rural Electrifica tion Administration.
Business and Defense Services Administration
Rules and regulations:
Priorities system, basic rules;
change in List A-----------

300

Civil Service Commission
Rules and regulations:
Interior Department; excep tions from competitive serv ice -------------------- -------------

297

Commerce Department
See Business and Defense Serv ices Administration.
Commodity Stabilization Service
Proposed rule making:
Sugar; processings; extension of time for filing exceptions
319

Federal Communications Com mission
Notices :
Canadian broadcast stations ;
list of changes, proposed changes and corrections in assignments______________
322
FM broadcast stations, class B;
revised tentative allocation plan__________ _________ _
322
Hearings, etc.:
Lewis, Richard F.,Jr., Inc 321
Lyon, RisdenAllen_________
321
Mackay Radio and Telegraph Co., Inc__ ___ ________ 321
Perry County Broadcasting Co. WWOW___;____ - 321
297