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FEDERAL REGISTER,
Thursday , August 1, 1940

special or other advertising: 3.69 clO
Misrepresenting oneself and goods P ro m otional sales plans. Representing, in connection with offer, etc., in commerce, of any sales promotion plan or of any merchandise to be resold through use of such plan furnished by respondents, that the respondents are conducting any special campaign or advertising cam paign to introduce or advertise silver ware or other merchandise, prohibited.
Sec. 5, 38 Stat. 719, as amended by sec.
3, 52 Stat. 112; 15 U.S.C., Supp. IV, sec.
45b Cease and desist order, Silver Service Corporation et al., Docket 3654, July 16, 1940
3.6 s Advertising falsely or mis leadingly Prom otional sales plans: 3.6
slO Advertising falsely or mislead ingly Puzzle prize contests: 3.7 Aid ing, assisting and abetting unfair or un lawful act or practice: 3.95 m
Using contest schemes unfairly Puzzle prize contests. Representing, in con nection with offer, etc., in commerce, of any sales promotion plan or of any mer chandise to be resold through use of such plan furnished by respondents, or causing or assisting the purchasers of said plan to represent, that any sales promotion plan in which credit vouch ers, checks, gifts, or any form of socalled prizes, are given to the entrants or contestants therein without regard to the relative correctness of the answers or solutions submitted by said entrants or contestants, is a contest, prohibited.
Sec. 5, 38 Stat. 719, as amended by sec. 3, 52 Stat. 112; 15 U.S.C., Supp. IV
sec. 45b Cease and desist order, Sil ver Service Corporation et al., Docket 3654, July 16, 1940
3.6 r 1.5 Advertising falsely o r misleadingly Prices Coupon, ce rtifi cate, check, credit voucher, etc., values.
3.6 s Advertising falsely or mislead ingly Prom otional sales plans: 3.6
slO
Advertising falsely or mislead ingly Puzzle prize contests: 3.7 Aid ing, assisting and abetting unfair or unlawful act or practice: 3.72 b O ffering deceptive inducements to pur chase Coupon, certificate, check, credit voucher, etc., deductions in p rice: 3.95
m Using contest schemes unfairly Puzzle prize contests. Representing, in connection with offer, etc., in commerce, of any sales promotion plan or of any merchandise to be resold through use of such plan furnished by respondents, or causing or assisting the purchasers of said plan to represent, that credit vouch ers or checks, or any other form of prizes or gifts awarded in connection with such sales promotion plan, enable the recipi ents thereof to receive a credit , re duction or other financial advantage in the purchase of merchandise when the recipients thereof do not in fact receive Docket No. 3654
a credit, reduction, or other financial I n t h e M a t t e r o f S i l v e r S e r v ic e advantage based upon the usual and cus C o r p o r a t io n e t a l .
tomary retail price of such merchandise, Sec. 5, 38 Stat. 719, as 3.69 a 10.5 Misrepresenting prohibited.
oneself and goods Business status, ad amended by sec. 3, 52 Stat. 112; 15
vantages or connections Operations as U.S.C., Supp. IV, sec. 45b Cease and
This proceeding having been heard by that the point or nib of said pen is com posed of 14-carat gold or gold of the the Federal Trade Commission upon the fineness indicated by the symbol, figures, complaint of the Commission and the letters or words used, when such is not answer of the respondent in which answer respondent admits all the ma the fact;
8 Representing that certificates cutterial allegations of fact set forth in said from newspaper advertisements of said complaint, and states that it waives all pens and pencils are worth $4.41 or any intervening procedure and further hear other sum in connection with the pur ing as to said facts, and the Commission having made its findings as to the facts chase of such products.
and conclusion that said respondent has I t is fu rth er ordered, That the re violated the provisions of the Federal spondents shall, within sixty 60 days Trade Commission Act;
after service upon them of this order, I t is ordered, That the respondent, file with the Commission a report in The Perfect Manufacturing Company, a writing, setting forth in detail the man corporation, trading as R. E. Engineers, ner and form in which they have com or trading under any other name or plied with this order.
names, its agents, representatives, and By the Commission.
employees, directly or through any cor seal O t is B. J o h n s o n , porate or other device, in connection Secretary.
with the offering for sale, sale and dis F . R. Doc. 40-3155; Filed, July 31, 1940; tribution of a device now designated by it by the name, Add-A-Tube , or any 11:05 a. m.
other similar device or devices to be used for the same or similar purposes, whether sold under the same name or Docket No. 4163
under any other name or names, in com I n t h e M a t t er o f R . E . E n g in e e r s merce, as commerce is defined in the 3.6 1 Advertising falsely or mis Federal Trade Commission Act, do leadingly Indorsements and testim oni forthwith cease and desist from:
als: 3.6 t Advertising falsely or 1 Representing that said device, misleadingly Qualities or properties of when attached to a radio receiving set, product: 3.18 Claim ing indorsements adds to such set an extra tube or gives or testim onials falsely: 3.96 a 6 to it the effect of an additional tube;
IUsing misleading name Goods Quali or that such device adds life to the tubes ties or properties. Representing, in con therein; or that it improves reception nection with offer, etc., in commerce, of or renders the radio receiving set more respondents Add-A-Tube or other sim efficient in receiving broadcasts from ilar device or devices for same or sim domestic or foreign stations; or that it ilar purposes, that said device, when brings the radio receiving set up to date attached to a radio receiving set, adds and gives to such set additional sharp to such set an extra tube or gives to it ness, tone and selectivity; or that it gives the effect of an additional tube, or adds a radio receiving set automatic volume life to the tubes therein, or improves control or renders long distance recep reception or renders the radio receiving tion free from static, distortion or inter set more efficient in receiving broad ference;
casts from domestic or foreign stations, 2 Using the term Add-A-Tube, or or brings the radio receiving set up to any other term, phrase or designation of date and gives to such set additional similar import or meaning, to designate sharpness, tone and selectivity, or gives or describe said electrical or mechanical a radio receiving set automatic volume device, which device, when added or at control or renders long distance recep tached to a radio receiving set, does not tion free from static, distortion or inter perform the functions of an additional ference; or using, in said connection, the tube in such set.
term Add-A-Tube , or any other term, I t is fu rth er ordered, That the respond phrase or designation of similar import or meaning, to designate or describe said ent shall, within sixty 60 days after electrical or mechanical device, which service upon it of this order, file with the device, when added or attached to a radio Commission a report in writing, setting receiving set, does not perform the func forth in detail the manner and form in tions of an additional tube in such set; which it has complied with this order.
By the Commission.
prohibited. Sec. 5, 38 Stat. 719, as amended by sec. 3, 52 Stat. 112; 15 U.S.C., seal O t i s B. J o h n s o n , Supp. IV, sec. 45b Cease and desist Secretary.
order, R. E. Engineers, Docket 4163, July P . R. Doc. 40-3156; Filed, July 31, 1940;
24, 19401
11:05 a. m.
I n t h e M a tter o f T h e P e r f e c t M a n u
f a c t u r in g C o m p a n y , a C o r p o r a t io n , T r a d in g A s R . E . E n g in e e r s ORDER TO CEASE AND DESIST

A t a regular session of the Federal Trade Commission, held at its office in the City of Washington, D. C., on the 24th day of July, A. D. 1940.

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